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Every Breath You Take (Part 2)
by Megan M. on March 11, 2007 (Blog) |
[X] 10:00AM Every Breath You Take… (Ballroom F)
This panel is called Every Breath You Take: Identity, Attention, Presence and Reputation, and this is my second liveblogging post for it! This is a bit like many panels in one. Mary Hodder is very soft spoken and cute. Maybe she’s sleepy, too. She’s going to talk about…
Attention: The “attention economy”, what is this thing? It’s actually incredibly consequental that Google is collecting your information—this has to do with the attention economy. A link to a site is a vote of confidence in Google’s eyes. Rank results are based on this, are based on what a person clicks when they search for something. Adsense is also based on all of this. The “attention trust” asserts that you own a copy of this information. (Attention is still bothering me, I’m not quite getting it.) Seth Goldstein and Steve Gilmore started the attention trust, Mary is explaining. They got everybody to agree that the users own a copy of their attention streams. An attention stream is all those clicks you put into your browser, all these things someone is recording. There’s also a recorder you can use to record your own stream, it sounds like… this is actually really interesting! I like Mary Hodder.
Mary is an advocate for anonymously sharing everything that you do because it makes it very hard for the government to make certain claims regarding that material. That is very interesting!
Tagged as: Blog, meganculture, sxswi, sxswi07
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