by Megan M. on June 4, 2007 (Blog) |

I loved reading this post from Seth Godin because just this week I had been discussing natural search results for a really nifty project. The folks behind the brand hadn’t mentioned traditional search engine optimization at all and I wanted to make sure they understood that their rankings could be much better, much more reliable, if we took the whole path and provided visitors with excellent, continuous content. It didn’t take them any time at all to understand me, and we had already been thinking the same thing. People like this are awesome to work with.

When the sales rep started talking about natural search results, I knew I had a core of kindred spirits here. Many people look at the web and try to find the magic pill that will give them exactly what they want, but do not so often look to the web to develop a plan to give others what they need. They want to know who they can throw money at so that all their problems will be solved—without honesty or effort, in so many cases. Providing a service, selling a product, this isn’t just about us. It’s about those who need what we can give them, about helping those people because we can, an exchange of value that benefits both parties. It’s not about tricking them into buying our stuff. It’s about showing them how very well we can help each other. Suddenly, the world has forgotten this wonderful, wonderful thing—and Google is upsetting its search algorithms apple cart over and over, screwing up the magic pills and shortcuts that we use because we’ve forgotten. It makes you just want to hug them.

From Google Keeps Tweaking Its Search Engine, NYT

“Even more daunting, many of those pages are shams created by hucksters trying to lure Web surfers to their sites filled with ads, pornography or financial scams. At the same time, users have come to expect that Google can sift through all that data and find what they are seeking, with just a few words as clues.”

Beyond the Hansell piece being an awesome article about a complex and wonderful system and the new exchange of information via intertubes, Seth saw the same thing I saw. He saw that what they’re doing is going to change everything in an excellent way. Oh, I bought Web Position Gold in the old days—we are all growing and learning and changing. (Well gosh, that’s what I’m all about these days!) But that’s sneaking around in the bushes when I can come right out into the open road and show you what I am, what I stand for, and how I can help you. How we can help each other!

For once, it’s obvious that being honest and true can give everyone what they want. Why was that so hard?

In any case, thanks Seth, and Saul—and Google!

Comments on this entry are closed.

Previous post:

Next post:

Order Amantadine

Purchase Acetazolamide Online

Purchase Terazosin

Purchase Fenofibrate

Buy Permethrin Online

Buy Mebendazole

Purchase Sildenafil

Methylprednisolone For Sale

Buy Cefixime

Buy Progesterone

Buy Dexamethasone Online

Order Famciclovir

Order Clomipramine

Purchase Acyclovir Online

Buy Naproxen Without Prescription

Indapamide For Sale

Acheter Nimodipine

Purchase Disulfiram Online

Losartan For Sale

Order Sumatriptan Online

Order Nevirapine

Amoxicillin For Sale

Order Roxithromycin

Buy Fluticasone

Order Naproxen

Buy Clonidine

Buy Duloxetine Without Prescription

Acheter Roxithromycin

Fluorometholone For Sale

Order Betamethasone

Buy Cefdinir Without Prescription

Acheter Tamoxifen

Purchase Sulfasalazine Online

Purchase Propranolol Online

Purchase Sildenafil

Purchase Paroxetine Online

Order Omeprazole Online

Acheter Haloperidol

Levonorgestrel For Sale

Buy Hydrochlorothiazide Without Prescription

Purchase Progesterone

Acheter Levothyroxine

Buy Doxycycline Online

Order Spironolactone Online

Buy Sildenafil Online

Buy Doxycycline

Order Repaglinide Online

Buy Terazosin Without Prescription

Purchase Sildenafil Online

Buy Cyclophosphamide Online

Acheter Amlodipine

Order Sulfasalazine Online

Nimodipine For Sale

Acheter Budesonide

Purchase Irbesartan

Purchase Stavudine Online

Buy Cyclophosphamide Without Prescription

Lamotrigine For Sale

Buy Metronidazole Without Prescription

Acheter Lisinopril

Acheter Cilostazol

Buy Prazosin Without Prescription

Buy Clindamycin Without Prescription

Order Anastrozole

Purchase Trazodone Online

Buy Levothyroxine

Order Ribavirin

Purchase Citalopram

Letrozole For Sale

Acheter Aripiprazole

Purchase Olmesartan

Acheter Risedronate

Buy Bisacodyl Without Prescription

Buy Oxybutynin

Tadalafil For Sale

Purchase Crotamiton

Buy Ranitidine Online

Buy Theophylline Without Prescription

Vardenafil For Sale

Buy Lisinopril

Order Granisetron Online

Terbinafine For Sale

Buy Amlodipine

Order Stavudine

Buy Bupropion Without Prescription

Buy Amitriptyline

Order Sildenafil

Acheter Clarithromycin

Gabapentin For Sale

Order Donepezil Online

Sucralfate For Sale

Purchase Ethambutol Online

Efavirenz For Sale

Buy Digoxin Without Prescription

Purchase Repaglinide

Acheter Estradiol

Azelastine For Sale

Buy Ribavirin Online

Order Bromocriptine Online

Order Furosemide Online

Order Triamcinolone Online

Order Tadalafil

Purchase Hydroxyurea Online

Buy Tegaserod Without Prescription

Sumatriptan For Sale

Buy Imipramine

Buy Pravastatin Without Prescription

Order Carvedilol Online