Show Me The Money! (Part 1)

by Megan M. on March 13, 2007 · View Comments (Blog) |

[X] 10:00AM Making Money From Independent Video Content? (12AB)

Mike Hudack is our moderator. He seems extra nifty, but we’re all so sleepy… and I have a damn sinus infection. So, fun morning! Bre Pettis is also incredibly cool looking. Who are these video people? I want to watch their stuff!

Violet has built a reputation through online media, podcasting, vlogging, but she’s a writer and sexpert. She’s built a brand strong enough that advertisers are coming to her… what does this mean? This is the sort of thing that fascinates me, the sort of thing I want to do.

How long it takes to build a brand… when it’s appropriate to concentrate on content, when it’s appropriate to start thinking about monetizing. Huh. Originally I just wanted to hear Violet on a panel but now I’m wondering if this panel is actually particularly useful for me.

Nate Pagel is interesting. All these people give me a neat vibe. Is that why they’re successful in online video, and why they’re on this panel? “How do you hook up with people who want to pay you what you’re doing”, etc. Now Mike is talking about how Ze Frank has made an insane amount of money selling virtual rubber duckies… I’m the only one in her awake and excited enough to have laughed out loud because I saw that the other day… and I’m sick! Oy!

Dude! Mike Hudack works at, and I didn’t even notice that. I’m such a dork. I really like and would really like to use it…

One of the things that Violet wanted to mention was that what Indie media does is have a direct relationship with the people who are watching, because we’re publishing this media ourselves—and the rubber ducky in particular maintains that relationship in a really particular way. We’re not necessarily creating a new market, we’re recognizing the market that’s there.

It’s really difficult to tell where you change from the personal relationship to the consumer relationship – there’s no map for individuals like Violet, for what they’re doing, the only ethics she can follow is full disclosure to maintain her relationship with her viewers (or readers, or listeners).

Amanda says it’s possible to do both as long as you are holding up that connection with you and your viewers. I wonder about this, but it’s very reasonable to imagine that she’s right. It’s a fine line to walk, I bet!

Also, I think Irina Slutsky may be sitting right in front of me.

Nate is talking about being unwilling to do 30 second preroll ads; he comes from the ad / user experience world and he’s trying to come up with stuff that’s not only context appropriate, but content appropriate. An 8 second postroll ad is much more appropriate, he says, and doesn’t lead to the same negative consequences that otherwise you’ll see out there. He’s also responsible for tracking how many people are seeing the postroll ad, incidently. Do we know what the difference is in viewership between preroll and postroll? The information is out there somewhere, on the efficacy of each—Mike says that there may be about a fifty percent drop off between the two, if I heard that properly.

Bre is talking about old school TV, “This has been sponsored by…” something really relevent to the video material—in which case, a preroll might not be half bad.

What sort of systems are you guys using to work with advertisers and brands—sales team, directly with ad agencies, directly with the brands? How are they all responding to the different options? Mike says that we’re very early in Independently produced content. Brands are scared to death of using generated content. (Did I get that right?) takes hit shows and reps them directly to agencies, I always really wondered about this also! matched Dove with Amanda Congdon, etc. It’s a one-off by one-off process, finding out what brands are willing to take that risk, try things out… They closed a deal with Doers for Ze Frank because Doers wants to be perceived as on the cutting edge of this stuff—but many don’t feel that way.

Nate: The best money that can be made is a direct relationship with an advertiser. If you have a decent amount of content and it’s relevant to a certain content or audience, there’s most likely an advertiser that can match you. Contact them! That’s the way to make the most money out there. If you don’t want to do that, there are great sites that facilitate for you, sell ads for you, to allow you to concentrate on your content, etc.

Advertisers in some cases are scared to death, but if they’re looking to be perceived as hip—you can use a rate card (they know exactly what they’re getting for their money) or a fluid process, but Nate prefers the former.

  • Megan M.
    Dude, it was a pleasure. ;}
  • Nate Pagel
    Wow. It's amazingly cool to be able to go back and relive this panel and see your personal thoughts. Thanks for doing this, your feedback and your comments!
blog comments powered by Disqus

Previous post:

Next post:

Order Amantadine

Purchase Acetazolamide Online

Purchase Terazosin

Purchase Fenofibrate

Buy Permethrin Online

Buy Mebendazole

Purchase Sildenafil

Methylprednisolone For Sale

Buy Cefixime

Buy Progesterone

Buy Dexamethasone Online

Order Famciclovir

Order Clomipramine

Purchase Acyclovir Online

Buy Naproxen Without Prescription

Indapamide For Sale

Acheter Nimodipine

Purchase Disulfiram Online

Losartan For Sale

Order Sumatriptan Online

Order Nevirapine

Amoxicillin For Sale

Order Roxithromycin

Buy Fluticasone

Order Naproxen

Buy Clonidine

Buy Duloxetine Without Prescription

Acheter Roxithromycin

Fluorometholone For Sale

Order Betamethasone

Buy Cefdinir Without Prescription

Acheter Tamoxifen

Purchase Sulfasalazine Online

Purchase Propranolol Online

Purchase Sildenafil

Purchase Paroxetine Online

Order Omeprazole Online

Acheter Haloperidol

Levonorgestrel For Sale

Buy Hydrochlorothiazide Without Prescription

Purchase Progesterone

Acheter Levothyroxine

Buy Doxycycline Online

Order Spironolactone Online

Buy Sildenafil Online

Buy Doxycycline

Order Repaglinide Online

Buy Terazosin Without Prescription

Purchase Sildenafil Online

Buy Cyclophosphamide Online

Acheter Amlodipine

Order Sulfasalazine Online

Nimodipine For Sale

Acheter Budesonide

Purchase Irbesartan

Purchase Stavudine Online

Buy Cyclophosphamide Without Prescription

Lamotrigine For Sale

Buy Metronidazole Without Prescription

Acheter Lisinopril

Acheter Cilostazol

Buy Prazosin Without Prescription

Buy Clindamycin Without Prescription

Order Anastrozole

Purchase Trazodone Online

Buy Levothyroxine

Order Ribavirin

Purchase Citalopram

Letrozole For Sale

Acheter Aripiprazole

Purchase Olmesartan

Acheter Risedronate

Buy Bisacodyl Without Prescription

Buy Oxybutynin

Tadalafil For Sale

Purchase Crotamiton

Buy Ranitidine Online

Buy Theophylline Without Prescription

Vardenafil For Sale

Buy Lisinopril

Order Granisetron Online

Terbinafine For Sale

Buy Amlodipine

Order Stavudine

Buy Bupropion Without Prescription

Buy Amitriptyline

Order Sildenafil

Acheter Clarithromycin

Gabapentin For Sale

Order Donepezil Online

Sucralfate For Sale

Purchase Ethambutol Online

Efavirenz For Sale

Buy Digoxin Without Prescription

Purchase Repaglinide

Acheter Estradiol

Azelastine For Sale

Buy Ribavirin Online

Order Bromocriptine Online

Order Furosemide Online

Order Triamcinolone Online

Order Tadalafil

Purchase Hydroxyurea Online

Buy Tegaserod Without Prescription

Sumatriptan For Sale

Buy Imipramine

Buy Pravastatin Without Prescription

Order Carvedilol Online