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At the same time… You have a personal responsibility—to yourself, as a human being—to be a positive customer. I do, too. Especially considering the state of business in this day and age, you are going to encounter businesses that treat you unfairly, or make glaring mistakes, or leave you feeling mistreated, feeling that your money [...]
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Your customers care whether you get it right. They may not think they do. They may not think about it consciously at all! But when you get it wrong, they notice. And they know, instantaneously, whether their money was well-spent. It’s that moment when you can keep them or drive them away. A well-handled customer [...]
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Read and learn: This week I have called upwards of three billion* paper companies, looking for bulk pre-folded white greeting card paper with matching (and color alternate) envelopes. For the first two billion nine hundred and ninety-nine million nine hundred and ninety-nine thousand nine hundred and ninety-nine*, every single person I talked to treated me [...]
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