How to Inspire Your Editor, Get a Post Written About Your New Book, and Be Just Plain GREAT With People

Last month, I finished a job editing a book.

I know! A freaking book!

It was an awesome book. It was all about listening and building real trust and relationships in business. Of course, nothing’s ever just about business (and neither was this book). It was an incredible resource in terms of great ideas, practical steps and case studies that really make you think about business building, sales, marketing, and people. (I love people. You know how I love people!)

And there were moments during the editing process where I was absorbing so much great material, I felt like I was getting paid to learn. (If you ever want to really ingrain some information, get yourself an editing job!) This book was very worth learning, and it was written by Bob Poole.

If you’ve been paying any attention, you know that Bob Poole is pretty damn nifty.

I first met him on Triiibes, and over the course of the next six months came across him during the work on the Tribes Q&A ebook, my bid for Seth’s Alternative MBA program in NY, and soon after, when he asked me to do some consulting… and this editing work. (He had to convince me to do it, because I’d never really, professionally considered myself an editor. Man, am I glad he did!)

Bob’s way of interacting with people is impactful. In my case, it makes me want to do great work for him; it makes me want to impress him. This is a particularly strong feeling, and I haven’t felt it very often (in fact I can only think of one other person, off the top of my head, who’s struck me quite this way). It seems to happen most when I’m dealing with people I feel undeniably valued by.

Whatever it is Bob does, he does it well. It’s a lesson in dealing with people, prospects, clients, employees—and everybody else. They will work hard for you if they know you appreciate and respect them. They will work harder for you than anyone else.

I don’t think a lot of people get this (even when they think they do), but Bob clearly does. It means that any work with him is sure to be delightful, and it meant that I worked my ass off editing his book.

The title is Listen First—Sell Later. It’s fantastic. Seth Godin wrote a blurb for the cover. (See?) It will be officially published and available in just a few weeks. The title alone should clue you in; this is what Bob’s all about.

If you want to know what the hell Bob does, why and how he does it (and learn a lot about sales and marketing in the process), well, you can read it yourself—but not for another few weeks. Please get crazy excited and send lots and lots of link traffic here so that everyone else can get excited too. Please do not actually hold your breath until the book is available unless you really can go without oxygen for more than a week. Because, dude. Come on.

(Also, I don’t think asphyxiated people buy books.)

You can bet I’ll be letting you know when you can pick up a copy. And in the meantime, you can go read Bob’s post from yesterday. Because of the awesome.

Update 2009-04-15: Bob made a post about his book today! Go take a look!

Tagged as: Bob Poole, business, Listen First--Sell Later, listening, marketing, meganpreneurship, relationships, sales, trust